KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. The volume of demos, meetings, etc. An ungated approach doesn’t mean you can’t drive meetings and demos with a form.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

The Point

JUNE 24, 2022

( Visit the TrustRadius blog to read a detailed summary and to access a free download.). How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? Meeting the Needs of the Self-Serve B2B Buyer Click To Tweet. Key Finding 3: Use of free trials is skyrocketing.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

EveryoneSocial

MARCH 13, 2018

Gaining Executive Support for an Employee Advocacy Program. Learn how to get executive support for an employee advocacy program and how to make sure leadership is on your side. Deciding to implement an employee advocacy program within your company is an exciting and sometimes overwhelming feeling. Tier 1: The Basics.

Budget Programs 68

Budget Programs Paid Social Agency Paid Search Agency Vendors 68

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Here is the video abo ve in blog format. Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. Let’s dive in! Don’t miss a video! Subscribe on YouTube!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. It’s changing the way B2B marketers scale and experiment with paid social campaigns. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. SaaS is nothing new. It’s been around since the 1960s.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Sharpspring

DECEMBER 22, 2020

On the other hand, digital marketing agency tools need to be nimble, customizable, and powerful to let agency teams manage multiple clients simultaneously. Within your marketing automation platform, you should look for blogging tools that allow you to upload and syndicate blogs.

Marketing Automation Services 94

Marketing Automation Services Paid Search Agency Tools Enterprise Management 94

Metadata

MAY 13, 2021

We needed to find new (and cheaper) channels to generate qualified demos for our Sales team. After a quick introduction, each message usually offers a demo, webinar or case study with call-to-action buttons (“Yes I’m interested”, “Tell me more”) that link to your landing pages. Total demo requests: 2,089 Total pipeline generated: $5.3M

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Pam Didner

JULY 5, 2020

Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. Maximizes Resources By avoiding customers who aren’t a good fit for the company, resources can be conserved to build relationships with target accounts. There is an average of 6 decision-makers within a B2B company.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. Session Details : In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Content types: Blogs, long-form, social, etc.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. And is each area getting the support it needs? These include paid social and display, gated ebooks and research reports, content syndication, third-party emails, and webinars.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. As mentioned previously, you can cater your discounts or offers to customers’ past interactions with your company.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Graphic designers.

Campaigns 132

Campaigns Planning Paid Search Agency Advertising Agencies 132

Velocity Partners

JULY 5, 2023

Why is no-one signing up for a demo?” “We Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. Does this sound familiar? Our last campaign generated loads of leads! So why aren’t they using them?”

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Launch Marketing

AUGUST 10, 2017

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Calculating ROI for your Paid Social Media Efforts.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Vidyard

FEBRUARY 4, 2020

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 56% of companies have already invested in webinars. Webinars are a powerful way to support customers.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Hubspot

JUNE 14, 2021

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. So all that begs the question, "How do I get hand-raisers to find and express interest in my company?" Through Paid Advertising. Through Your Content.

High Quality Lead 62

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 62

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Metadata

APRIL 4, 2023

As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Where the axe comes down will vary based on factors like company maturity, but more than likely, “hot channels” feel it. We’re in the era of efficiency. The pivot itself wasn’t surprising.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. As a HealthTech company seeking to more greatly understand your customer’s needs: remain flexible. Were these companies at the same show? This was a waste.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Parse.ly

JULY 29, 2021

You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Schedule a demo today to check it out for your organization. Ready to learn more about how Parse.ly

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Vidyard

FEBRUARY 4, 2020

Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 51% of companies have already invested in webinars. Webinars generate leads.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Dooce (pictured above), who began blogging about her life and family in 2001, was a forerunner to the mommy blogging phenomenon. Because Mommy bloggers are a force.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Moz

DECEMBER 17, 2020

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords. Are they publishing only blog posts? My name is Joyce Collardé.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Hubspot

APRIL 6, 2020

In outbound sales — the legacy system of most sales teams — companies base their sales strategy on seller actions. In inbound sales — the modern methodology for sales teams — companies base their sales process on buyer actions. The primary criteria we look at include: leads created, leads worked, demos delivered, and leads won.

Webinar Metrics 82

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 82

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not. Hello, spreadsheets!

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not. Hello, spreadsheets!

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” Investing in paid social in 2023 is like buying the dip during a stock crash. Just kidding.) They know better.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98