Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. He emphasizes the importance of intrinsic motivation over metrics and shares his process for hiring passionate people.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). In the last decade, sales activation became the new religion. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Few are paying attention.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

DemandBase

AUGUST 21, 2020

At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest here—it’s not like Sales and Marketing alignment is new or fresh at this point. In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. We built these new offerings to empower marketers, content managers, and data analysts to take control of their data and create tailored campaigns to engage with their customers throughout the buyer’s journey and drive growth.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Demandbase Has the Answer by Russell Martin. Customers can do the growing for you.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Demandbase. 5 Most Suited B2B Data Providers: 1.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

FEBRUARY 15, 2024

When you’re first starting a sales career, the most obvious trajectory is to go from SDR to AE to Sales Manager (and up from there). My journey diverged at the beginning of 2023 when I decided to go “all in” on my role as CEO of my business of two years, Women in Sales. Time is precious and finite.

DemandBase 62

DemandBase Cost per Acquisition CPA Communities 62

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. with custom personalization in outreach to prospects, helping the productivity of sales reps.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Engagio

SEPTEMBER 15, 2020

In a podcast with SalesTechStar, Jay Tuel shared tips and industry insights for salespeople across roles—from the Sales development rep to senior leadership—on how to be successful in a work-from-home environment as we navigate an economic downturn and COVID-19. On restructuring the Sales team (or not) until the end of the year.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. Interruption Marketing describes tactics that work only if they interrupt you to get your attention. CSO Insights).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Engagio

AUGUST 17, 2021

Sales intelligence! Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. You need InsideView sales intelligence to win.” – Heidi Baumburg. The first sales secret is about how to turn news into sales.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

JANUARY 12, 2021

ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. ABM takes time to show results , meaning we need metrics that show real progress within big, complex deals throughout the sales cycle. Think about what matters to Sales. Enough said. (OK, Let’s cover each.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

JULY 1, 2021

For more on the value of personalization, read my blog, Personalized Marketing Matters! A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. A closer look at Demandbase Selectors in advanced mode.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Accurate lead data is crucial for successful sales and marketing efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Accurate lead data is crucial for successful sales and marketing efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

SEPTEMBER 1, 2020

There’s no shortage right now of tips and tactics for how to work from home and how to run virtual events. Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Target account selection process update and refresh. Share how to improve account insights.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. 4 Things Marketers Can Do To Support Account Base Sales. Marketing must work in lockstep with their counterparts in Sales. However, sometimes Marketers aren’t clear on the best way to partner with Sales. Stephanie Thomas, Demandbase.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Segmentation done right is a time-consuming process.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. ABM works best when marketing and sales collaborate. Better alignment between marketing and sales teams.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This accelerates the sales cycle and brings deals to closure faster.

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Intent Data Intent B2B Sales ROI 62

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy.

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DemandBase Work Management Marketing Management Account Based Marketing 122