Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s Not for Everyone.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Zoominfo

SEPTEMBER 30, 2020

Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). In a loyal customer, prospects can identify with someone just like them: a regular consumer who happens to be enjoying a product. Source: ZoomInfo.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. However, a data-driven marketing strategy revolves solely around customer data. 7 Sales Metrics to Track in 2018.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Who are your top performing customers? Fastest sales cycles? Biggest deals?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. We are in a really unique position as a company and with an offering to fuel that.”

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Contact ZoomInfo today for more information!

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

MAY 12, 2016

Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. With that said, here are five of the books and blogs we love. If, like Bertuzzi, you’ve ever struggled to get the attention of your prospective clients, then you’ll enjoy her insight on sales development. Sound interesting?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Ethics Profiling 100

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

DECEMBER 28, 2020

What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 7, 2018

More customers are turning to the internet to research, test, and purchase products and services. In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Content mapping involves strategically crafted marketing materials that drive customers to take a particular action.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Video Benchmarks for Creation and Publishing 1.1 What Is a Sales Objection? Is This a Sales Call?”

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. For example– conducting a survey to gauge customer perception of a specific product.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Hot leads are customers that are most ready to make a purchase and have a high interest in your offering.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

JANUARY 31, 2018

It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

OCTOBER 20, 2021

If you have yet to use YouTube in your professional life, this blog post is for you. RecruitingBlogs The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. At HR Whiplash!, Watch here 7. Watch here 8.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Did you know 54% of customers say they don’t trust brands ( source )? Be transparent. Own up to mistakes.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Zoominfo

OCTOBER 16, 2018

Not only will you quickly identify where your customers are on Reddit, but you’ll also gauge how people generally feel about your products. You may find Reddit threads where customers argue a competitor’s product versus your product—which can provide valuable insights to fuel your marketing strategy. 2. Gather feedback.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. About 94% reported their sales and marketing performance improved as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Top Rank Marketing

AUGUST 30, 2023

” Brooke Osmundson Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Zoominfo

FEBRUARY 21, 2019

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Did you know 54% of customers say they don’t trust brands ( source )? Be transparent.

Brand Identity 100

Brand Identity Branding Transparency Storytelling 100

Zoominfo

JULY 30, 2020

At ZoomInfo, that gap is what drives us. Most companies don’t die because of lack of ideas, or innovation, or size of market – they die because they just didn’t build a predictable, repeatable, and efficient motion around finding and keeping their next customer. That’s what ZoomInfo provides. We got them!

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Zoominfo Lead Scoring 130

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. Personalization increases as the customer progresses through the funnel. The Value of Personalization in Sales.

Personalization 246

Personalization Top of Funnel Zoominfo Allocation 246

Zoominfo

MAY 16, 2018

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! million monthly blog readers. Today’s blog contains a list of our favorite blog posts written by Neil Patel. Blogging isn’t dead. But there’s a dark side to blogging. Others will make managing your blog much easier.

Top of Funnel 244

Top of Funnel Zoominfo Marketing Analytics Tools Paid Search Agency 244