The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

MAY 27, 2014

Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. That’s the first thing they look at … the company a lead is coming from.

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. My top interview questions for demand generation managers. Try some (or all) of these out in your next round of interviews.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

ANNUITAS

OCTOBER 30, 2014

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

Marketing Insider Group

NOVEMBER 5, 2013

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. How Much Does A Lead Cost? What is BANT?

Cost per Lead 100

Cost per Lead Cost Lead Scoring Lead Ranking 100

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KoMarketing Associates

DECEMBER 5, 2017

It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. This two-part webinar delves into what type of content is primed to convert, and how to deliver it to the right audience for your lead generation strategy.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

Metadata

DECEMBER 5, 2023

For example, you can create a rule that tells Metadata to stop spending on an experiment if it’s not generating a lead after a certain number of clicks. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. What’s the overall goal of your demand generation strategy ?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

JANUARY 22, 2024

When I first saw generative AI, I thought, ‘Wow, I’m going to create so much content at scale…I’m going to be able to create campaigns, blog post copy, video ad script, ad copy, email copy—it’s going to be super simple,’” Suzanne said. Who & Why: Who are you targeting, and what’s your ideal customer profile (ICP)?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Metadata

APRIL 9, 2024

Demand generation. We chose the latter option and built and tasked our Marketing Services team with leading our customers down this new path rich in revenue and pipeline. And no, I don’t mean more leads or demo requests from qualified prospects (although those are solid underlying objectives). You name it, I’ve done it.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. We’re looking at you, pop-up ads.)

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Metadata

FEBRUARY 12, 2024

Get more high-quality leads. To do that, look at your entire demand generation strategy across channels, goals, and everything in between. For example, are you getting a ton of leads, but your Sales team disqualifies them after the first call? Focus on how you’re targeting your audience The key word here is “how.”

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Using bad targeting. Go back and check out that post if you’re struggling with Facebook targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). Using bad targeting. Go back and check out that post if you’re struggling with Facebook targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. Metadata is such a lethal demand generation tool because it’s designed to help you be more efficient with your ad spend. I wonder what your boss might say when you tell them that Metadata boasts a 95% accuracy rate when targeting job titles.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Metadata

MAY 8, 2023

But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. Beneath this faulty campaign structure are some less-than-ideal intricacies that strip even more value. I know you have, too.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Metadata

JANUARY 18, 2023

Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. What technology isn’t providing actual value? The content at this stage should aim to deliver value without an ask. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

OCTOBER 4, 2023

We use the tool ourselves and you can use it just like us by following the steps listed below. Some marketers might prioritize lead volume, others might prioritize pipeline. We have our own data that we use to find the right people at the right accounts. Retarget that web traffic How we retarget visitors is critical.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Green Leads provides this on a Cost-per-Lead (CPL) basis.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. There are two definitions of content syndication, and in this blog we’ll touch on both. More Targeted Content. You name it, they’ve created it.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Metadata

JULY 13, 2021

Based on our work with these customers, we recommend that you give every experiment at least 2x the spend of your target cost-per-Lead. In a phrase: higher spend matched with experimentation means you can improve your messaging, your targeting, and your ad creative. You care more about lead quantity than quality.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Valasys

SEPTEMBER 25, 2019

Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Furthermore, publishers like Fortune & Huffington Post often pick content from Quora to use in their articles & blog posts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Metadata

DECEMBER 15, 2020

This is a blog post is a recap from the questions we weren’t able to get to during the Q&A portion of our “2020 Sucked. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Grab the slides and webinar recording here.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Valasys

DECEMBER 13, 2019

Understanding the value of content syndication propels the marketers only half the way through in optimizing their content marketing endeavors. Content syndication is a powerful tool that metamorphoses your content into a powerful lead generation tool. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Why then do live Webinars continue to be such a staple of the B2B demand generation mix? Click To Tweet.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The ABM Agency

MARCH 28, 2023

In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them. We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

NetLine

SEPTEMBER 20, 2018

We’re pretty passionate about this subject, not just because we’re people-people, but because the entire content marketing model lends itself so beautifully to hyper-targeted, intent-based connections with individuals who are conducting research. To do this, the cost-per-lead (CPL) basis made the most sense. Hello, managers!

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58