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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Outbrain? Ready to maximize impact with paid content distribution?

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How one tech company is doing marketing without cookies

Martech

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Click (CPC) – CPC rеfеrs to thе price an advertiser pays еach time a user clicks on their ad. CPC = Total Cost of Clicks / Numbеr of Clicks. If an advеrtisеr spеnt $500 on a campaign and rеcеivеd 1,000 clicks, thе CPC would bе $0.50 CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Further, we found that the industry-wide Cost Per Click (CPC) increased by 18.9% Industries like Auto (35.1%), Accommodation (33.3%), and E-commerce (26.2%) saw the highest increase in CPC. And it’s time to reveal them.

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What’s Trending in Marketing for October 2019

Stevens & Tate

The following articles come from popular marketing blogs. YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Here are three social retargeting techniques you can test immediately: Retarget your blog readers. First, focus on the story, not the sale.

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Why we care about adtech: The complete guide

Martech

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. AdWords functions on a CPC model. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions).