SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness. What is Demand Generation?

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation?

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Demand Generation Program must begin with buyer insights and understanding of the buyers purchase path.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Marketing Insider Group

JANUARY 5, 2023

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Downloaded our white paper?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

ANNUITAS

APRIL 17, 2014

A couple emails, a webinar and three white papers do not make a marketing strategy. And you can understand why a list of white papers, tradeshows and webinars as a strategic plan will not alone achieve those goals. A strategy isn’t about how many content offers you can create. Lack of buyer-driven content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Webinar Metrics 100

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? Marketers Continue to Invest in Content Marketing. That being said, previous research suggests that marketers are investing more in content to achieve this goal.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. Too often, content strategies aren’t based on buyers. Listen to format clues.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Vision Edge Marketing

DECEMBER 15, 2020

Companies understand these differences and attempt to address them by creating a wide range of content tailored to different buyers to support different phases of the journey in the hope of accelerating the sales cycle. Who authors your blog content? Is it a content writer in Marketing? Consider these questions: ?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. They generate an estimated $12.2

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Hey #SanAntonio !

Demand Generation Agencies 83

Demand Generation Agencies Demand Generation Demand Webinar Metrics 83

ANNUITAS

SEPTEMBER 18, 2014

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

ANNUITAS

APRIL 9, 2015

A big challenge we often see in enterprise B2B demand generation programs is the tendency to rely on lead volume as a benchmark for success. The purpose of a demand generation program is to drive revenue, not leads, and the only way to truly measure success is revenue in the form of contribution to pipeline and sales.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. Recently on the blog, we’ve been talking a lot about the quality vs. quantity debate around leads. Now, I know what you’re thinking.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. Your content becomes a guide for your buyers, and you deliver the same messaging and value propositions across each channel. Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ANNUITAS

AUGUST 19, 2014

It’s not perpetual -which demand generation should be. We should be looking at a holistic buying process and then if we want to align that to a funnel that’s fine, but we should be looking at what does our Engagement content have to say? White papers, case studies, webinars – how many points should these be?’

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Only B2B

JANUARY 17, 2018

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. B2B marketers often use lead generation and demand generation interchangeably.

Demand Generation Agencies 92

Demand Generation Agencies Demand Generation Top of Funnel Lead Generation 92

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Marketing Institute

OCTOBER 31, 2018

HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. Demand generation or demand identification. In many cases, businesses struggle with generating new demand. However, demand generation is perhaps the most critical need for today’s business.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

SmarkLabs

JUNE 13, 2022

What to include in my buyer personas: Basic demographics – industry, job title, seniority Job responsibilities Frustrations Wish lists Goals KPIs (such as how job performance is measured). The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

JULY 2, 2013

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. So how do we generate leads with content marketing ? Demand Generation'

Content Marketing 100

Content Marketing Leads Lead Marketing Qualified Leads 100

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100