Paul Gillin

FEBRUARY 7, 2011

A busy online community has been a remarkably effective engine of growth. In fact, the conversion rate of prospects who have signed in to the CareOne Community is a remarkable seven times higher than that of non-members. million member community was actually an accident. Not that managing a community is easy.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Speak in the language of the community. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. 20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.'

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50