Remove Blog Remove Churn Rate Remove Comparison Remove Pricing
article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

ARPA is essential if you want an exact average income, especially when you change the pricing. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product. Gross Monthly Recurring Revenue (MRR) Churn Rate.

article thumbnail

7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Too much competition leads to comparison shopping and an increase in shopping cart abandonment. Solution: Conduct detailed competitor analysis to determine how they price their products. The reality is that most eCommerce websites suffer from the inevitable customer churn. These are worrying stats for eCommerce business owners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

A strategy contains information on the company background, market analysis, target audience, competitive analysis, channels, product pricing, and customer communications. You can produce new content that highlights this feature, or a comparison article where you come out on top. Pay attention to activation rates, too.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

A strategy contains information on the company background, market analysis, target audience, competitive analysis, channels, product pricing, and customer communications. You can produce new content that highlights this feature, or a comparison article where you come out on top. Pay attention to activation rates, too.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

A strategy contains information on the company background, market analysis, target audience, competitive analysis, channels, product pricing, and customer communications. You can produce new content that highlights this feature, or a comparison article where you come out on top. Pay attention to activation rates, too.

article thumbnail

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. 4) Revenue Churn.

article thumbnail

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Below is our revenue growth in 2015 and how this breaks down between new customers, existing customers and customers leaving (churn). Churn is a killer, make the product sticky. Growing a business with high churn rate (paying customers leaving you) is like trying to fill a leaky bucket, it is hard work. Keep learning.