B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. These are the drivers for your business. It’s critical to let your entire organization know which direction the business is headed in, so everyone can be on board with pushing together. Brand Vision. Kidding. =).

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Heinz Marketing

MARCH 29, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are now doing this as a simulcast on LinkedIn Live as well as on YouTube, so allowing people to engage with us in real time. By Matt Heinz , President of Heinz Marketing. It was only 12.

Sales Management 121

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 121

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Learn the strategies top marketing experts use to grow their businesses. According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Single Grain

MAY 12, 2020

63% of businesses say that video gets the beset return on investment (ROI) on social media. Many marketers believe that it's easier to produce blogs, case studies and even white papers. Blogs are great. Vlogs, or video blogs, are much better. Get A Free Consultation. Total cost? One cup of coffee.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Vidyard

OCTOBER 27, 2019

It’s highly likely your business will make lots of different types of videos. Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. You might choose one person or a small team who will trade off episodes.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Buffer

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. It’s also whether the social media site is a right fit for your business and you.

Social Media 111

Social Media Media Brand Identity Branding 111

Vidyard

FEBRUARY 19, 2021

indicated that a video being too long would strongly deter them from watching Facebook recommends that small businesses try keeping videos to around 15 seconds as much as possible. LinkedIn Video Length 1.4 What is the Ideal YouTube Video Length 1.5 We made a video version of this blog so you can do precisely that!

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

MAY 15, 2017

But if you focus on the process of getting there — taking one small step at a time — you’ll find yourself looking down with amazement at the world you left behind. They are more active in their local business communities, often speaking at business functions and blogging. A blog platform. Who This Is For.

Personalization 126

Personalization Webinar Metrics Brand Identity Branding 126

Vidyard

OCTOBER 27, 2019

We made a video version of this blog so you can do precisely that! Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. LinkedIn 2.4 If you use your blog for generating leads, prospects may even go there expecting videos.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

LinkedIn 2.4 Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. At Vidyard, we frequently fill our own blog with all sorts of videos: How-to’s, examples from industry leaders, and tips from experts. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Valasys

APRIL 17, 2020

The answer is leveraging content marketing to acquire precious external business information. Content marketing can help you acquire and disseminate precious external business information if you mold your content strategy to be similar to a media house. Types of Business Information.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Example: yourblogname.blogspot.com. billion active users.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

APRIL 19, 2012

Our friend Jeremiah Owyang , from Altimeter Group published a really interesting blog post over the weekend, about the trend of social media agencies getting deep into social media advertising. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. I wanted to talk about something else as my message of the week.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Hubspot

APRIL 8, 2021

The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. Given this, it’s essential to understand how to leverage the platform to meet your business needs. Why should businesses post on Facebook? 41 Facebook Post Ideas For Your Business.

Facebook 98

Facebook Business Ideal Customer Profiles User-Generated Content 98

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We also talk about this switch from Blogger Jet , which was the blog that he was running. This really dives deep into how to use SEO tools effectively for business plain and simple. So we talked about the future of SEO. Don’t just say things.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

DECEMBER 27, 2019

Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. Podcasts are so popular because it's an easy-to-consume format for both business and personal topics. Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Content marketing, encompassing blog posts and various content formats, plays a pivotal role in boosting a SaaS company’s search engine rankings.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Vidyard

OCTOBER 27, 2019

It’s highly likely your business will make lots of different types of videos. Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. You might choose one person or a small team who will trade off episodes.

Video Marketing 65

Video Marketing Broadcasting Work Management Classified Ads 65

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. The other way businesses and social media marketers use Twitter is for communication.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like?

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

ClearVoice

JUNE 20, 2022

Or you can publish instructional blog posts about your readers’ pain points and then insert links to your product pages. By running paid ads or instructional blog posts, you’ll have better chances of bringing more traffic to your product pages. Entertaining blog content. Long-form informative articles.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

APRIL 19, 2017

From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. You might be thinking, “There’s no way these events were produced by a small team.”. YouTube to host videos.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? Franchise advertising is a marketing strategy that aims to attract both potential franchisees (the person(s) granted a franchise business) and customers to a specific franchise brand.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

SnapApp

DECEMBER 14, 2016

People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. They'll be too afraid of missing out on that solution!

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

APRIL 7, 2010

But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Sure, the number of users is fairly small today, but Foursquare and Gowalla give businesses incredible insight into their audiences.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Brandpoint

MAY 22, 2018

It’s best used for your evergreen content: blog posts and images that you can continually share with your audience because they have value for many years. It supports Instagram, Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and Youtube in one tool. “Social media tools are dull. But boring. Full Contact API.

Social Media 87

Social Media Social Marketing Tools Digital Asset Management 87

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

OCTOBER 9, 2012

Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. 2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit."

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28