Metadata

JUNE 24, 2021

So we’re teaming up with some of the best B2B marketers we know. She was interested in my marketing process, how I spread my content around the internet. We talked about content marketing, growth. I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Are you nervous?”

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Adobe Experience Cloud Blog

JANUARY 25, 2016

Essentially, you need to get back to the basics and start fresh. Goals change over time, so it’s a good idea to revisit them. What about my emails? Did I refresh my prospecting emails and content links? The total addressable market of territories—even mid-sized companies—is tens of thousands of leads.

Peer-to-peer 48

Peer-to-peer Thought Leadership Paper Marketo 48

seo.co

JANUARY 8, 2022

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But most marketers eventually get stuck. Strategies for High-Quality Backlinks.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). But most marketers eventually get stuck. Strategies for High-Quality Backlinks.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Or if you’ve been around the block, you might hear that a good conversion rate hovers between 2-5%. For some paid campaigns, they were excited to obtain a 5-10% conversion rate. Next, craft marketing strategies to account for unit economics. Not really.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Marketing Reports: Use these reports to learn about your conversions. Or if you’ve been around the block, you might hear that a good conversion rate hovers between 2-5%. For some paid campaigns, they were excited to obtain a 5-10% conversion rate. Next, craft marketing strategies to account for unit economics. Not really.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

FEBRUARY 19, 2015

For the B2C Marketers: Red Bull. At it’s most basic, Red Bull can’t post this picture on Instagram with a caption like: “Arthur Longo does a cool jump #snowboarding.”. And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. For the B2B Marketers: Intel. For the B2B Marketers: Intel.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28