Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. In 2019, 90% of all U.S. Source: Pew Research.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

Social Media 336

Social Media Personalization Media Brand Identity 336

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Zoominfo

MARCH 5, 2018

If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Today’s blog post breaks down six things markets can do to increase sales productivity. Today’s blog post breaks down six things markets can do to increase sales productivity. Interview your sales team.

Sales Qualified Leads 201

Sales Qualified Leads Lead Ranking Lead Scoring Product 201

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. Your employees are your greatest asset; the ones behind the ‘everyday’ and therefore the most knowledgeable when it comes to talking about your products and services. Employees don’t quite fit this definition. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you getting the results you want? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? It depends. Distrust but verify.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

SmartBug Media

AUGUST 24, 2022

You’ve heard the phrase; you know you should use them. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? Creating Content That Solves Problems. It's a win-win for you as the consumer and for the company.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. Well, it’s really not as hard as you think. Discover your best marketing account segments from within your current customer base. Who are your best customers? What patterns can you draw among them?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. But, creating a killer call-to-action that converts is an uphill task.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Sprout Social

JULY 1, 2021

In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Each one plays a role in your overall strategy. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. Buyer Personas. That’s right, it’s time to put your interviewing hat on!

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

MARCH 13, 2023

The customer journey can be divided into different stages, each with its own set of objectives and strategies. Understanding these customer lifecycle stages can help any business identify customer needs and provide personalized customer experiences to help them meet their goals, leading to customer loyalty and long-term success.

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Hubspot

APRIL 7, 2023

Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? In this blog post, we'll cover the following: What is a digital product? In this blog post, we'll cover the following: What is a digital product? The main investment is your time.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

ClearVoice

APRIL 6, 2020

Others are intimidated and shy away from the heavy-lifting of creating pillar pages. If you’re new to nerding out with us on the content hierarchy, we suggest you begin your journey by understanding the definition of all 11 content levels. Then, you’re ready to dig into #6… DUN, DUN, DUN… pillar content.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

ClickDimensions

DECEMBER 2, 2021

While it’s important for your business to be represented through your corporate accounts, there’s another point of view that’s equally as important and needs to be represented – your sales team. So, you’re ready to grow your social presence, but what do you post? What did you learn? What Is Social Selling?

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Communities Profiling 98

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Owned Media is all the content you create. Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. The results?

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

SocialPilot

MARCH 8, 2024

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Feel free to use our fully customizable social media template , ready to be filled with your proposal.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

SmartBug Media

AUGUST 15, 2019

Would you rather listen to this blog instead of reading it? Buyer personas. You know you need personas in order for your marketing to be successful, but you still haven’t created them. What’s holding you up? Do you not know where to start? Just click play below.

Buyer Personas 84

Buyer Personas Examples Mobile Advertising Inbound Marketing 84

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At [Company Name] we're working to [list a few of your company's core goals, or include your mission statement]. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. The following are some steps to take to ensure you do so effectively. .

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Define your buyer's journey.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95