KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Once you’ve started creating a strategy , it’s time to find content to share, schedule it, and monitor what is being said about your brand online. That doesn’t change, no matter the target audience.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Get the team back on board.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? Focus on Video Content. In short, brand visibility refers to how much your brand is seen on different marketing channels.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. Why Sponsored Updates? The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

ConvertKit

JUNE 18, 2021

Or that it can happen, but only for Great Authors. Miller mixes custom projects, books, and freelance journalism with content marketing projects for B2B clients, consulting and teaching, and writing for niche publications like those at universities, hospitals, and associations. It’s time to bust that myth. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Fink) Twitter Comment As always, great stuff. Are you ready to add some “Why&# to your “How&# ? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 3, 2010

Great analogy. What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire.

Social Media 156

Social Media Media PR Webinar Metrics 156

Marketing Graham

OCTOBER 27, 2020

Coronavirus has changed a lot of things – including marketing. B2B lead generation needs to adapt. I wanted to see if other B2B marketing experts have experienced the same drop. Yes, the cost per response is higher, but at least you can feed your hungry sales team. Email vs LinkedIn InMail. An easier sell.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Generation 52

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. How-To Guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Strategic-IC

JULY 14, 2021

In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. So what’s different about ABM compared to more ‘traditional’ B2B marketing strategies and how does this impact how it is measured? ABM is all about the ‘A’ of Account-based Marketing - Accounts.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. But most marketers don’t have data science and computer programming skills.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

MARCH 12, 2018

before reading the rest of this article. Hey [Prospect], Congratulations on your new role as VP Marketing. Do you have a PR or content person on your team? The visuals really enhance your message and the content compels action. Your article the other day with the three email templates really inspired me.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Kapost

JULY 5, 2016

What’s going on in the minds of B2B marketers? 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. So what’s happening here?

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 155

Social Media Media Paid Content Work Management 155

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 25, 2010

A write up on a blog. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. EPISODE 089: Building a Marketing Funnel That Understands Your Audience.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 26, 2010

If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. The more content pointing to your site from sites with authority the better. How do you get them to your website or blog? PitchEngine provided a platform for people to get their word out. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Heinz Marketing

MARCH 9, 2020

By Matt Heinz, President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As well as get subscribed to the feed.

Sales Management 84

Sales Management Top of Funnel Work Management Marketing Management 84

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. The article includes a couple of examples of each.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity?

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128