2023-state-of-marketing-budgets-perspectives Blog Related Topics 
Webbiquity
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.
Martech
DECEMBER 1, 2023
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.
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illumin
OCTOBER 16, 2023
eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2023, which is above the average spending rate of 7.8%. 42% of digital ad growth in 2023 is expected to come from the retail industry. of the market next year.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It also gives you a consistent audience.
Hinge Marketing
MAY 22, 2023
How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.
Brandpoint
AUGUST 21, 2023
In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.
Velocity Partners
NOVEMBER 29, 2023
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Just, y’know, for instance.
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