LeadSloth

OCTOBER 20, 2010

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. There is severe competition (30+ vendors). expensive sales teams).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. He writes in-depth posts on Marketing Automation best practices.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

DECEMBER 14, 2010

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Therefore, I won’t blog about vendors and products. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

AUGUST 24, 2009

For best results, the website and nurturing campaigns need to be highly relevant for them. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Selling Simple Products. Unclear Prospect Profile(s). No Interesting Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2010

If you sell multiple products, cross-selling may work for you. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 30, 2009

Is productivity improved? One of the best examples is in Marketo’s “Secret Sauce&# webinar. Especially large organizations often talk about efficiency increases as a result of marketing automation. Efficiency in itself is nice, but it’s hard to quantify: will it increase the quality of the work?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. There is no set amount of fields that are best.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 17, 2010

Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones. Often, Customer Support is in a separate department, and it’s seen as a cost center. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. However, few if none of those solutions have the SEO and Social Media tools.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 14, 2009

That means: create great content that is educational rather than necessarily promoting your products. Focus on link building for the keywords that work best for you, and keep adding new keywords. You can still ask them, but an excellent ranking is only attained when other people link to your site without you having to ask for it.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. Tip 5: Use Email Best Practices.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? The Contributors. Erik Bower , Co-founder, Marketbright. Kristin Hambelton, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100