Webbiquity

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Like this post? Sign up for our emails here.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Outgrow

SEPTEMBER 15, 2022

The city in which the best kiss of your life happened? The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. Kate Fairhurst: An upcoming marketing trend is…(Guessing).

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

The ROI Guy

NOVEMBER 4, 2010

These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. This can help verify amongst all stakeholders that the selected solution represents the best value choice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Often closing the deal requires participation by many members of your sales team.

Social Media 60

Social Media Social Marketing Media Planning 60

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. “Disintermediation” became a punchline. How many pet stores did we really need in 2000?”

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Metadata

FEBRUARY 22, 2021

I didn’t actually know at the time, but later on, we were able to see the LinkedIn data. We used to track how many people put inbound marketing in their job title on LinkedIn, and all sorts of things like that around how much is this having an impact on the world of marketers in that community. Something like that.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52