Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. That is not an unreasonable assumption, given the rash of mediocre content out there.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help. Consider these seven techniques: 1.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Ask new writers to read the narrative as part of their onboarding process. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Why Content Audits Are Crucial Content audits are vital for organizations looking to maintain and enhance the relevance and effectiveness of their digital content. And it is the heart of our content audit process.

Process 52

Process Content Analysis Advertising Benchmark 52

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. The Best Social Media Channels for Video Marketing Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Pam Didner

NOVEMBER 5, 2022

The hiring process can be a drag. These formats are fine, but I firmly believe the best way is to have an in-person, one-on-one interview. Content planning and writing are essential skills for content marketers and social media managers. The right content marketer will probably have a hard time naming one thing.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are?

Ideal Customer Profiles 113

Ideal Customer Profiles Account Based Marketing ABM SME 113

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Our Online Reputation Management (ORM) Process (Steal Me). We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided. Marketers are wizards and PR is magic.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

ClearVoice

OCTOBER 30, 2023

Most companies go through some growing pains while they figure out how to scale their content production without sacrificing quality. According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Brandpoint

FEBRUARY 7, 2023

She isolates herself to maintain pristine focus while writing blog and social content for your brand. At times, this is the reality of a content marketing writer, but behind every post, original image, campaign and social post, is a team that must collaborate. Brainstorming isn’t an act, but a process.

Work Management 62

Work Management Top of Funnel Content Marketing Planning 62

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? The best way to do this is to produce highly focused content that caters to a small segment of your audience.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. But what are the best apps in the market for this purpose?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

DivvyHQ

MARCH 15, 2021

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure your blog content maintains consistent quality and drives value for your brand.

Process 104

Process Content Marketing Planning Content 104

Convince & Convert

JUNE 10, 2014

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. Take notes.

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

ClearVoice

DECEMBER 18, 2023

Map out where they are in your funnel and decide the best content to push them to the next step. Sales and Marketing Alignment Maintaining a clear and efficient communication line between your marketing and sales teams in ABM takes a lot of work. Handcrafted 1:1 interactions also work best in ABM campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Let’s dive into how you can leverage the best of both worlds—GenAI and human expertise.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 115

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 115

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 Check out my blog post “Update your marketing strategy” here. You can also take a page using the templates I shared in this blog post: How to create a scalable global content marketing strategy.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134