Marketing Interactions

OCTOBER 5, 2022

Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

FEBRUARY 15, 2019

One of the key audiences they’d identified was line of business executives. It’s not unreasonable that business leaders might be involved, so I asked them to explain to me what the value is that will hook the business leaders and get them into a conversation about this product. Complete silence. They weren’t sure.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

FEBRUARY 20, 2022

It’ll upend our workflows, disrupt our team, get pushback—and oh geez, the business case. The trick is that it’s not the best use of your sellers’ time to rely on them to teach buyers about the problem. Or, if we’re in control of the budget we’re conflicted about what to give up if we need to go buy something.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

JUNE 23, 2017

Align your business objectives to their business objectives. Select members related to the focus of the project from sales, product marketing, and line of business management. Everyone is busy. What do they need to build the business case? Contribute to a consensus on what constitutes a qualified lead.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 23, 2018

The result is improved customer experiences that provide value to your audiences and align with your company’s business objectives. Building a Business Case for B2B Content Operations. To consistently contribute to business growth, any function within your company must evolve. Budget Deficits.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

SEPTEMBER 26, 2022

Goals – how have your company’s business objectives shifted, and did they impact how you considered solving this problem? After you’ve finished your customer interviews, then pull in the data about your best performing content related to won deals. Industry – what shifts in your industry made solving the problem more urgent?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

MAY 21, 2018

Text messaging in business is often thought of as purely transactional. They tend to be static, which can result in increasing the gap between your business and your customers. Best practices dictate no more than 2 – 4 messages per month. Every business has a need for transactional messages. Limit frequency.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

JANUARY 25, 2022

Change is normal for businesses — and not just at the beginning of the year, as the last two years demonstrated. But, unless your B2B content marketing strategy and programs sucked last year, taking a clean slate approach is not the best idea. And everyone’s favorite: Budgets get slashed!

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

MAY 21, 2018

Unfortunately, many factors hinder team collaboration: marketers are too darn busy; the work culture doesn’t promote collaboration; teams don’t know they should be collaborating in the first place. Content operations can put people in touch through the development of processes and workflows. Point Solutions.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

SEPTEMBER 30, 2018

Achieving relevance takes work, commitment and elbow grease and works best when approached as an iterative process. However, this approach relegates marketers to irrelevance or, at best, shifting relevance in the RMM. Although flipping the switch may take longer than you’d like. The Relevance Maturity Matrix: Four Stages of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

APRIL 11, 2019

Channels have been added nearly every year and as consumers (and business buyers) became internet savvy, they wrested control away from the brands who used to decide what information they should have. It didn’t take much to attract a crowd. The Evolution of Content. Fast forward to today and the produced content is staggering in volume.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

JUNE 23, 2017

How do I build the business case? When you understand where you need to be for the best effect, you can spend your time and resources perfecting those areas, rather than chasing everything that moves. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign. Product arrivals.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

The best thing we can do as marketers is to learn to be able to stand back from our preferences and focus on what we know to be true about our buyers. Tie Back to Business Priorities. The executive team doesn’t care about marketing metrics unless they tie to business and revenue goals.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118