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Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Million Tweets Say About the Best Time to Tweet – Buffer Social. People have been arguing about the best time to send tweets practically since the dawn of Twitter.

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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50
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Oracle’s Updated Social Media Policy

Paul Gillin

Blogging Best Practices. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

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Microsoft Down, But Hardly Out

Paul Gillin

Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds. Futurist Thornton May recently told me that Microsoft goes into the top engineering schools each year and scoops up as many of the best graduates as it can get.

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Oracle’s Social Media Policy

Paul Gillin

Blogging Best Practices. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.

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Social Marketing Hangover

Paul Gillin

The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We So Now What?

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How Much Should You Pay For Content?

Paul Gillin

In the computer industry, which is what I know best, $1 to $1.50 Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Paying within two weeks, rather than the corporate-mandated 60 days, will make you their best friend.

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