Crimson Marketing

FEBRUARY 19, 2015

Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. ” Analysis can inform which of your marketing campaigns is performing the best, justifying a move of resources to focus on Campaign A instead of Campaign B. Customer Data Cannot Be Presented Directly.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

AUGUST 17, 2015

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

FEBRUARY 4, 2014

He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics. Share your thoughts below! Jon Miller is the VP Marketing and Co-Founder of Marketo.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

FEBRUARY 11, 2015

Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

JULY 31, 2014

But marketing tools and best practices change faster than most of you know and are able to react. Some of you are thinking that you’re already doing what needs to be done when it comes to executing on your digital marketing solutions.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

NOVEMBER 18, 2013

Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. Institutionalize your content strategy. Experimentation is key. What works for one company, product offering, etc may not work for another. Measure and analyze.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

JUNE 12, 2013

By comparing what they are doing to best practices (and to what you are doing), you can create an unfair advantage. . You just do what works best. Learn from What’s Working. The first advantage you create is by paying attention to the competitive landscape and studying your competitors’ tactics. Learn from What’s Not Working.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

OCTOBER 15, 2015

Last-Click Attribution Is Best. If you’re not following best practices and etiquette for retargeting, you’re definitely going to make some potential customers uncomfortable. ” 13. “Asking them to replicate the desktop process on their mobile phones is aiming for the wrong conversions.” ” 15.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

APRIL 29, 2013

Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy. You’ll still tell your best product story somewhere, but you may now be marketing those messages to a layered audience that includes your partners, VARs, SIs, or ISVs. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

SEPTEMBER 16, 2014

Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Example 1: Social Media Listening. Your rep sees the tweet just as he is about to leave for a sales call with the buyer.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 24, 2014

While there is no cookie-cutter solution, there are proven best practices being used by savvy marketers to drive successful revenue-focused marketing. . Five Best Practices for Becoming a Revenue Marketer. Start at the top to create a revenue-generation marketing plan.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100