Remove behavior environment
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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. This creates a proxy environment for Apple Mail. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. Mail Privacy Protection.

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Google’s Privacy Sandbox: What you need to know

Martech

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Context is going to be huge,” said DeZao. “As

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What is email marketing and how are platforms helping brands succeed?

Martech

The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular. Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance.

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New in Litmus: Integrated Insights

Litmus

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. That data is automatically updated, so you’re always seeing the latest information. Are your click-through rates being impacted by your audiences’ reading environments?

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Beyond the information on a firm’s bio-pages , these audiences want to understand how your teams work. Relevant Professional Services Trends Online. The professional services website will serve a crucial role in this process by gathering information on relevant intent as visitors move through content and interact with the site.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.” 2) Increased Privacy Legislation.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conversion, and retention. In doing so, organizations gain more data and insight into customer behaviors and preferences.