SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? Apple’s MPP was established with the intention that their customers have more control over their contact information.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Marketers are also more focused on first-party data — information gained directly from the customer. And building a trusted data foundation is the first step in executing on that vision.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Vision6

AUGUST 23, 2021

Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. You don’t want subscribers to be bombarded with too many emails that are repeating content or have no relevance to them. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The goal of the business is to engage with and convert customers.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. After your Custom Audience is created, the matched and unmatched hashed information is deleted. Why FloC Is Out and Topics API Is In.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. While relevance will be a moving target that is always worth our energy to try and hit, the practice of personalization overall reflects the evergreen human need to feel seen and known. There’s still a supply and demand issue.

Email Marketing 89

Email Marketing Design Trends Work Management 89