Information Privacy Protection Relevance ROAS 
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. To keep your first-party data in top form, it’s critical to conduct regular audits to identify any inaccuracies, duplications or outdated information.
Envy
APRIL 5, 2022
First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. Catch up with us, we would love to help!
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Salesforce Marketing Cloud
FEBRUARY 2, 2022
Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. This helps you better personalize your customers’ experiences across all touchpoints. New Einstein innovations for Marketing Cloud.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
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