Salesforce Marketing Cloud

APRIL 20, 2022

Marketers rely on data to inform and create personalized, trusted customer experiences, and to optimize campaigns and programs for maximum ROI. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making. Concurrently, data has risen in importance strategically.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Martech

OCTOBER 18, 2021

It’s created so that a team understands the most important work, avoids working on unimportant side projects, has a shared understanding of what’s being asked of their team and has a flexible method to add, delete and shift work as they learn new information. The marketing backlog evolves as new information is learned,” writes Stacey. “So

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Navigate the Channel

SEPTEMBER 15, 2023

Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. The Relevance of Purpose-Driven Marketing Purpose-driven marketing is closely linked to authenticity. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

AUGUST 11, 2022

The more hands a person’s information passes through, the more likely a hacker can access it. US Privacy Laws by State While most of these laws aren’t yet in effect, it’s important to familiarize yourself with what will be expected of businesses in the coming years.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Yes.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Can they easily find the information they need? This is where it plays out: You can find more relevant answers by segmenting your audience. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52