Digital B2B Marketing

NOVEMBER 10, 2011

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Share your view in the comments below or with me on Twitter ( @wittlake ). So how do you plan and measure an influencer marketing program? From there, you can begin to develop your strategy and plan.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

MAY 22, 2012

Does Your Content Create A Barrier? Share your opinion or experience in the comments below or with me on Twitter ( @wittlake ). Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Your Turn How else do marketers turn away prospects? BY ND).

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

JUNE 21, 2012

Your Turn What are the biggest barriers to B2B marketers producing higher value content? Share your view in the comments below or with me on Twitter ( @wittlake ). Your B2B content can too.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Digital B2B Marketing

NOVEMBER 8, 2011

Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Your Turn Is fresh content a priority in your marketing?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Your Turn Is fresh content a priority in your marketing?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

DECEMBER 11, 2012

The coach’s real expertise is helping you overcome barriers, make changes and ultimately succeed. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). Buyers Don’t Need Experts A coach’s expertise is not your business (although they are generally well versed in it).

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

NOVEMBER 1, 2011

You need to remove rational barriers to a recommendation and win internal champions for your solution. Share your view in the comments below or with me on Twitter ( @wittlake ). Marketing in this environment is not about one person.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

AUGUST 9, 2011

Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Sell the Value.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

MARCH 4, 2014

You have a Twitter following. Within larger organizations, expect this to be a barrier to full-fledged adoption of publishing on LinkedIn. Share your view on the program and how you will approach it in the comments below or with me on Twitter ( @wittlake ). The saga continues to repeat. You have an email list.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

FEBRUARY 2, 2012

Notably, there is no CAPTCHA or similar barrier to signing up for TMC’s newsletters. Share it in the comments below or with me on Twitter ( @wittlake )! Really, a CAPTCHA to ensure unsubscribes are not automated? Have you ever heard of a major problem with networks of unsubscribe bots reaking havoc on subscriber files?

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

FEBRUARY 16, 2012

To impact the largest possible share of your audience, barriers to discovering content, consuming content and sharing content must be removed. Share your experience or perspective in the comments below or with me on Twitter ( @wittlake ). Content educates your audience, shapes their perspective and positions your offerings.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 31, 2011

Treated well, it is a key competitive advantage and a barrier to entry for newcomers in your market. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. And great content and services are shared, like I just did with SmartBrief. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100