Paul Gillin

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.”

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How Will Computers Serve Us in 2020?

Paul Gillin

Spector : We’re looking to attack everything that breaks down barriers to communication. We want to break down those barriers while also preserving property rights. If we can build robotic tools that help people, we can get incredible productivity. Google cars are an example of that. We have to do that with robots.

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The Social CIO: Texas Health Builds a Knowledge Engine

Paul Gillin

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). Corporate transparency is humanizing executives and breaking down hierarchical barriers. million customers.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Last October, the company announced a major overhaul of its product line and its approach to software development. Publishers?

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Live Blog: Day 2 Kickoff Strikes Transformation Theme

Paul Gillin

The idea gained a groundswell of support and turned into “the biggest productivity gain of the year.”. Crisp said traditional project management was complemented by a collaboration steering committee that addressed issues like adoption barriers as well as technical problems like SharePoint integration.

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How Twitter Amplifies a Customer Attack

Paul Gillin

The low barrier to entry and ease-of-use are two of Twitter’s most endearing points. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. More than five years after Twitter launched, we still hear questions all the time about its value. Best Defense.

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