article thumbnail

EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Article 7(3):?. Half of U.S.

Opt-in 137
article thumbnail

Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes. ” Don’t Mislead Me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. Find out how to take the stress out of pharmaceutical meeting management with our comprehensive guide.

article thumbnail

Guarantee trust by handing privacy power back to the consumer

Martech

Every time you walk out the door, you encounter situations where you’re willingly giving personal information away — when you buy a coffee on the way to work, as you pump gas, or listen to the new song you downloaded onto your Spotify playlist. A new paradigm for privacy in today’s world. Time and time again.

Privacy 99
article thumbnail

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to put it in front of people. This allows them to optimize their ad spend and make sure they are getting the most out of their marketing budget. Finally, the third headline invites the user to try out the software for free.

article thumbnail

The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

Ad-blocking apps, privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA), and announcements by Firefox, Safari and Chrome to phase out third-party cookies all sealed the fate of the digital cookie. Consumers opt out, emails go bad or customers stop engaging with your emails. Break the Cookie Habit.

article thumbnail

The Ultimate Guide to Freelancing

Hubspot

How do you figure out what to do? After three years of teaching high school and realizing that it just wasn't going to be for me long-term, I decided to walk away. It might just take a couple questions to draw it out. This instability can cancel out any work-life balance achieved through freelancing. What are you good at?