Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Hubspot

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. The Best 8 Autoresponder Software.

Autoresponders 101

Autoresponders Enterprise Management Marketing Automation Services Work Management 101

Buzz Marketing for Technology

JUNE 27, 2008

Managing Personal Knowledge: Setting a Foundation for Transformation? · Filed under Enterprise 2.0. The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? can it transform the enterprise itself? is really a vehicle for managing his own personal knowledge.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

DiscoverOrg

JANUARY 22, 2016

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. Cloud service solutions and protections.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Social selling is so effective that 90% of top-performing salespeople are implementing social media into their sales strategy.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. It became a CRM platform.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Tomorrow People

MAY 17, 2022

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. Because software is physically intangible, companies must put in the extra effort. Flat-rate pricing.

Lead Ranking 156

Lead Ranking Price Pricing Enterprise Management 156

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 137

Enterprise Management Digital Asset Management Work Management Marketing Management 137

Outreach

MARCH 3, 2021

In a world full to the brim with technological acronyms, one stands out for both its importance as well as its cheeky pronunciation; SaaS, aka software-as-a-service. As organizations' dependence on software increases by the day, so does their need for accessing it easily and instantly, and SaaS makes it possible.

Lead Ranking 98

Lead Ranking Enterprise Management Work Management Marketing Management 98

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. And what barriers will you meet? Restructuring Content Marketing Operations.

Enterprise Management 77

Enterprise Management Work Management Planning Content Marketing 77

SalesIntel

JUNE 17, 2024

There is no better time in the ever-changing environment that is the global business arena to have an effective sales force to meet all its needs. This is because as we enter 2024, it is important to know the ten sales training software that enable the business to outcompete rivals and transform revenues Up.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Zoominfo

FEBRUARY 10, 2021

Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. Storytelling can help you hit your sales quotas faster. In today’s post, discover why storytelling is essential to sales and get simple, actionable tips (and an example) for making storytelling part of your sales strategy.

Storytelling 100

Storytelling Examples Tips Enterprise Management 100

Hubspot

APRIL 2, 2019

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to an end user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers' ability to use their software.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Single Grain

APRIL 1, 2020

More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. Email marketing. Leads are the name of the game.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

ClickDimensions

MARCH 7, 2023

These two teams are usually Marketing and Sales. Though they both work within reach of each other with the same end goal, sometimes barriers are formed, fragmenting communication and as a consequence, the customer journey. And here’s the connection with Sales. And here’s the connection with Sales.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

SocialPilot

DECEMBER 1, 2024

This heightened importance of reviews has made businesses more attentive than ever to their online reputation management. Thats why savvy businesses are turning to review management software to streamline the process and transform customer feedback into a powerful driving force for their brand. If so, you are not alone.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Budget Programs 45

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. Get Help With HeyGen Key Features of HeyGen for Global Marketing How can HeyGen improve the video production process? This tool uses the most advanced virtual production software.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Envy

OCTOBER 1, 2017

Account-based marketing (ABM) or inbound marketing, which way should you go? With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue. ABM vs. the Inbound Marketing Approach. Reasons to Use ABM.

Account Based Marketing 113

Account Based Marketing B2B Marketing Planning Enterprise Management 113

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. Here are some of our top predictions for CRM in the upcoming year, including rising CRM use from new markets, powerful features and integrations, and the impact of wider tech trends on CRM.

CRM 92

CRM Enterprise Management Trends Work Management 92

chiefmartech

AUGUST 25, 2024

Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are a fraction of what they once were — and are rapidly shrinking further with AI. It’s by no means a perfect environment.

Aggregators 83

Aggregators Enterprise Management Work Management Paid Search Agency 83

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation). Jonathan Kantor's Tip. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 98

Digital Asset Management Enterprise Management Organization Work Management 98

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 87

Marketing AI Enterprise Management Work Management Marketing Management 87

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. People don’t realize how advanced the state of the art solutions have become.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. People don’t realize how advanced the state of the art solutions have become.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

TrustRadius Marketing

MARCH 7, 2021

Women face more barriers to promotion in tech. That average includes 83% of women in sales, 80% of women in marketing, and 63% of women in IT/engineering. 39% of women see gender bias as a barrier to promotion in 2021. 37% of women of color in tech feel that racial bias is a barrier to promotion.

Work Management 145

Work Management Enterprise Management Barriers Peer-to-peer 145

B2B Digital Marketer

AUGUST 15, 2024

Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows. Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Mereo

AUGUST 12, 2021

The success of any company switching to a subscription business model hinges on enabling and ensuring customers continue to succeed with a service over time. With subscription-based service offerings the barriers to switching are often very low. This is not just the onus of your customer service or customer success teams.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Business 87

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making. Data silos have a profound impact on decision-making processes in B2B organizations.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making. Data silos have a profound impact on decision-making processes in B2B organizations.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Equipment and Software 1.1 Video Editing Software 2. The Value of Using an Enterprise Video Platform 6. Contents 1.

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Lusha

NOVEMBER 9, 2022

An effective SaaS sales strategy relies upon an entire team delivering on the value proposition and keeping customers happy. And knowing how to solve your customers’ pain – while keeping yours to a minimum – requires that you know your SaaS sales basics. What Is SaaS Sales? Why Is SaaS Different from Other Sales?

Enterprise Management 52

Enterprise Management Top of Funnel Work Management Lead Ranking 52

Salesforce Marketing Cloud

JULY 25, 2023

75% of the potential value from gen AI is concentrated in four functions: customer operations, marketing and sales, software engineering, and R&D. Generative AI promises to significantly reshape how you manage your customer relationships , but it requires data that is accurate, updated, accessible, and complete.

Marketing AI 98

Marketing AI Enterprise Management Work Management Business 98

Rev

OCTOBER 15, 2018

Never ending waves of technology innovation wash across marketing departments every day. To find out the best ways to set up a Digital Center of Excellence and to learn more about their benefits, I talked to Siara Nazir , Head of Digital Marketing at Autodesk. Ignore this innovation at your peril. The change is constant.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109