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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. What Are the Biggest Access Barriers?

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How strategic martech integration drives business growth

Martech

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To overcome these challenges, focus on: Addressing these barriers.

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How To Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. And that’s why we’ve built this guide to help you in your research efforts. Video Marketing 1.2

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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How to Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. And that’s why we’ve built this guide to help you in your research efforts. Video Marketing 1.2

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How COVID-19 Changed the Way We Think About Office Technology [New Research]

Hubspot

Canva + HubSpot Marketing Survey. In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. Out of 500+ marketing leaders, 73% reported that they’ve been working remotely for over three months. Growth marketing. Content marketing.