Barriers Business Gartner Vendors 
Salesforce Marketing Cloud
MARCH 4, 2024
The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.
SalesIntel
FEBRUARY 26, 2024
Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. Yet, not every business is suited to a PLG motion. This is a fantastic step forward for B2B consumers.
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SalesIntel
FEBRUARY 26, 2024
Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. Yet, not every business is suited to a PLG motion. This is a fantastic step forward for B2B consumers.
chiefmartech
JANUARY 10, 2022
This has been the case in consumer e-commerce and direct-to-consumer (DTC) businesses for a while. Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value. But now, it’s coming to B2B. Think bigger with Big Ops.
NuSpark Consulting
SEPTEMBER 7, 2016
Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. First of all, the CIO has moved from business’ sidelines to center stage. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses.
The ROI Guy
NOVEMBER 1, 2012
At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. In spite of the predictions, there is enormous pressure on IT vendors to sustain above average revenue growth rates.
PathFactory
SEPTEMBER 15, 2021
It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself. Businesses routinely fail to deliver the relevant, highly personalized content experiences that B2B buyers now expect. Attribution models commonly fail to measure content ROI. Remember: content is a value exchange.
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