Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. basically, they’re assuming a more central role in business strategy. You can see a 28-slide summary of the top findings here. That’s a good thing, right?

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Spector : We’re looking to attack everything that breaks down barriers to communication. We want to break down those barriers while also preserving property rights. Moderator: Andrew McAfee – MIT Sloan, CDB.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. People are forming relationships with others in the organization whom they never would have otherwise met, and that’s creating ideas that make the business better.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. Its busy Ask the Expert forums have certified credit counselors responding to inquiries. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 24, 2011

The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. What do these people think they are? Publishers? Well, yes, and for good reason.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

The low barrier to entry and ease-of-use are two of Twitter’s most endearing points. Southwest stuck to its guns and arguably suffered little from the incident, but media attention kicked off a bigger debate about America’s obesity epidemic and the responsibility of businesses to accommodate oversized customers. Brandjacked!

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50