Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. It doesn’t matter.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

AUGUST 23, 2016

” You’re your own barrier to entry: all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

Biznology

OCTOBER 11, 2010

An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. In the early days of Web 2.0 our collective intelligence.

Curation 80

Curation Web 2.0 Digg Barriers 80

Biznology

AUGUST 14, 2012

The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. So, please beware. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

FEBRUARY 4, 2013

But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. In my experience, the biggest barrier to training media relations professionals in SEO is a disdain for marketing “chest thumping.”

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

DECEMBER 11, 2012

The biggest barrier I find before the first-time social media curious is performance anxiety — stage fright. I used to say to my blogger engagement team “hugs not horns” which is OK but nothing as good as the sage words of Howard Rheingold , the Godfather of virtual online community, “ assume good intent.”

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

SEPTEMBER 10, 2013

Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

JANUARY 6, 2015

Until now, the barrier has been the technology, but as we move forward, it’s easier, cheaper, and more convenient to take the bull by the horns and create a space of one’s own without the noise of advertisement, without the threat of eavesdropping, and without the guarantee that things will remain the same into the future.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Biznology

OCTOBER 25, 2011

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). I experience push-back again and again from my past charity clients who are uncomfortable with thanking bloggers who have promoted their cause or furthered their message because “we don’t do these sorts of endorsements.”

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

NOVEMBER 13, 2012

That your appeal is so limited that investing in social media engagement or blogger outreach would be a shot in the dark? Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? Well, that’s not only a pity but patently wrong. That’s another story altogether.

Advertising Agencies 80

Advertising Agencies Verticals PR Social Media 80

Biznology

FEBRUARY 12, 2013

Well, there’s zero barrier-to-entry online. It’ll be you or someone else. Make it you. Don’t let them see you sweat, but don’t just sit there looking pretty. It doesn’t work. As a result, social media is oppressively noisy.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

DECEMBER 13, 2016

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. At least that’s what they say they’re doing. And who knows?

Cable 80

Cable Best Practices Content Blogger 80

Biznology

APRIL 28, 2015

Unlike advertising or a book tour, there is no barrier to entry to social media. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers. Provide an exceptional gift: bloggers love bound galleys, they love hardcover copies drop-shipped.

Promotion 80

Promotion Blogger Outreach Paid Search Agency 80

Biznology

DECEMBER 19, 2017

While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. At first, we were just super-careful.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99