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How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

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How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

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Lurkers are the 99.989% of Social Media

Biznology

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. It doesn’t matter.

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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

But now, they can block — or effectively block by throttling bandwidth — any site or service on the Internet. A new Accenture report on digital fragmentation warns that the growth of national digital barriers is making the digital environment increasingly complex and risky for businesses.

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How These Small Businesses Give Back: Real Examples From 5 Businesses

Buffer

A Dozen Cousins is already dismantling barriers to healthy eating by selling nutritious, affordable, and quick meal options. Each of these initiatives has the goal of dismantling barriers to healthy eating, making food education more accessible, and connecting people of color back to nature.

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2015 is the Year of Message Boards and Forums

Biznology

Until now, the barrier has been the technology, but as we move forward, it’s easier, cheaper, and more convenient to take the bull by the horns and create a space of one’s own without the noise of advertisement, without the threat of eavesdropping, and without the guarantee that things will remain the same into the future.

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40% of People Say They Don't Read Blogs: Here's How You Can Still Get on Their Radar

Hubspot

bloggers rose from 22 million to 32 million between 2014 and 2020. As a blogger who constantly writes, discovers and reads blogs online regularly, I was expecting that a large number of people would say that they read blogs at least daily. This large percentage shows how blog-based marketing might still run into barriers.

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