Martech
JANUARY 8, 2024
For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.
Webbiquity
MAY 16, 2023
Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly.
Martech
MARCH 16, 2023
The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.
Litmus
AUGUST 9, 2022
Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Subscribers love social signals, proven by consistently higher click-through and conversion rates.
Salesforce Marketing Cloud
FEBRUARY 2, 2022
This will help you: audit your email marketing by identifying where you track open rates to prepare for Apple’s Mail Privacy Protection begin to update high-impact programs by tracking clicks, conversions, and revenue generated in-app banner alerts keep you informed with the latest industry news and changes.
Bluetext
DECEMBER 8, 2022
You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.
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