article thumbnail

Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 77
article thumbnail

Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game. billion category.

Analytics 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 privacy-centric solutions for marketing compliance

Martech

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.

article thumbnail

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98
article thumbnail

2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26
article thumbnail

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

Privacy 80
article thumbnail

The State of Global Privacy Legislation with Adam Woods, COO

Choozle

A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

Privacy 75