Convert

JANUARY 18, 2023

The eCommerce giant is also an experimentation goliath. The ideal number of A/B tests to run is determined by the specific situation and factors such as sample size, complexity of testing ideas, and resources available. Sample size requirements. Sample Size Requirements. Amazon is one such name that comes to mind.

Sample 59

Sample Conversion Rate Lead Scoring Lead Ranking 59

Single Grain

JULY 9, 2021

How to Create a Native Advertising Campaign for Ecommerce. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Convert

JUNE 2, 2022

If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. On the other hand, if you discover some patterns through slicing and dicing random segments, it is critical to ensure that a sufficient sample size is available. Let’s find out!

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

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JANUARY 24, 2023

What does this look like for ecommerce sites? According to Louis Smith, Ecommerce SEO Consultant, in a LinkedIn Post , there’s a wrong way to look at Shopify navigation that poorly matches your customer’s intent. Mega menus and filters are big pluses for the user experience on high catalog ecommerce sites.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

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JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. Ecommerce A/B Testing Examples. Many successful ecommerce brands use “add to bag” in their button copy. Other ecommerce websites still stick to “add to cart”. This is a major lift — but note: it was for this specific ecommerce store.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

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MARCH 21, 2023

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. SaaS product design, ecommerce CRO, mobile app design, etc.)

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

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MAY 18, 2022

Pop-up blindness (or banner blindness) meant that users didn’t see them as an annoyance—they became immune to it and promptly ignored it. Due to this, you’ll see some articles mention over 50 different types of pop-ups but we’re sticking to the basics and what’s most relevant for eCommerce. Entry Pop-ups. Exit-intent Pop-ups.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

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APRIL 12, 2022

My design change included moving product recommendations below the fold on mobile devices instead of in-line with products as well as removing banners from top navigation since they weren’t being clicked anyway. Sample and Population. Stopping a test should be based on sample size. Ecommerce A/B Testing Pitfalls to Avoid.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

My design change included moving product recommendations below the fold on mobile devices instead of in-line with products as well as removing banners from top navigation since they weren’t being clicked anyway. Sample and Population. Stopping a test should be based on sample size. Ecommerce A/B Testing Pitfalls to Avoid.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

JULY 26, 2022

Although this sample size is unrepresentative, it does make you think about why button color tests were so popular a decade ago. Great banner offer. Whether you offer discounts or free shipping, consider adding a banner to showcase that to up your conversions. Practically, every successful site has a banner offer in the header.

Purchase 98

Purchase Product Banners Cross-Selling 98

Convert

JULY 18, 2022

Although not a significant sample, it’s fairly representative and gives us a glimpse into buyers’ preferred method to begin their tool search. In such a scenario, neither the control nor the variation would perform optimally, rendering the A/B test results unreliable even if the minimum sample size is met. Not exactly.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Directive Agency

JULY 26, 2016

All too often smaller agencies will fly a white hat / ethical SEO banner whilst focusing on strategies like PBNs that are easy to scale yet risky and clearly against Google’s guidelines and all too often can be easily labeled as a link scheme. The goal of an ecommerce site is to sell. Usability and UX (user experience).

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76