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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads? Why Outbrain?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads.

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YouTube Ad Tips from a Video Design & Production Company

Bluetext

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

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Online Advertising: Everything You Need to Know in 2018

Hubspot

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Nowadays, this ad would be considered the scum of clickbait. Picture Credit: WordStream.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. Ad units and rich media. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Such information to gather includes: • Minimal spend. Account Manager experience.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Start incorporating content into your advertising.