article thumbnail

How to Increase Website Dwell Time in 16 Steps

seo.co

The following are good general “rules of thumb” for bounce rates (but will change by industry, geography, page/post type and content type): Bounce rates of 26-40 are considered excellent. This is a basic rule for web development, but you would be surprised how often it is neglected even in the modern age.

Dwell 105
article thumbnail

Referral Marketing: 8 tips for building a powerful referral channel

markempa

A member of our B2B Lead Roundtable Group underscored this statistic when she noted recommendations are how one of her clients earns most of its customers. However, some organizations have strict rules around gifts. It’s no wonder she wanted to find the best way to formalize her client’s referral process. Discounts on services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Even better, with a premium CMP or DCO solution, your ads can be linked directly to your inventory – never show out of stock items on an ad again! You will fail to reach statistical significance if your ads have too many variants. Thinking that the work ends at the ads. No clear frequency rules. Conclusion.

article thumbnail

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark Consulting

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy.

article thumbnail

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark Consulting

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy.

article thumbnail

8 ways to create effective HTML5 Black Friday banner ads

Bannerflow

Ultimately, standardised display ads that lack eye-catching design or enticing offers will fail to resonate with viewers. Yet, if you follow our simple rules you can create ads that convert. Product feeds will be your greatest ally when it comes to Black Friday banners. In-banner video can be used in a variety of ways.

article thumbnail

Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Whereas banners and pop-ups appear intrusive to readers, native ads flow more naturally with their surrounding content. But in order to achieve this effect, how do the rules of copywriting apply to native ads?