NuSpark Consulting

JULY 2, 2012

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Outbrain

MARCH 24, 2020

Affiliates receive payment on a pre-defined basis, usually when a customer clicks on the link (hence, Pay-Per-Click), but sometimes only when the customer actually buys the product (CPA, or Cost-Per-Acquisition). There is no hard and fast rule. Let’s see what they are: What is CPA in affiliate marketing?

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Your target market may have no awareness of your brand when they first view one of your ads. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52