Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
NuSpark Consulting
JULY 24, 2011
When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships.
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