article thumbnail

Creative is King, Queen, and Everything in Between

Ambal's Amusings

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Facebook continues to grow. Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Think beyond banner ads; your users are already blocking them out!

article thumbnail

What Marketing Communications Should You Personalize?

PureB2B

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Then, you can target your Facebook ad to your desired audience. can be rewarding, especially if you know how to personalize your ads using available features.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Global Digital Ad Landscape [Infographic]

Adobe Experience Cloud Blog

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48
article thumbnail

Marketing Communications You Should Personalize

PureB2B

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Then, you can target your Facebook ad to your desired audience. can be rewarding, especially if you know how to personalize your ads using available features.

article thumbnail

How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Anyone who is intellectually honest and not employed by an inbound marketing company will admit: It’s a fantasy that search engine optimization (SEO), Facebook and tweeting about our community-building , value-creating blog are sufficient to produce the volume of face-to-face sales meetings required to hit our new business objectives.

article thumbnail

The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Digital ads usually takes two forms: native ads and banner ads, but that line has gotten blurry too. Social Media'

article thumbnail

Get Ready for Social Marketing Automation!

Adobe Experience Cloud Blog

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. This is a wildly exciting time for Marketo! And with our combined focus on innovation, Marketo expects to introduce new, unified, products for our customers very soon.