Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
The Point
SEPTEMBER 17, 2014
All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.
Let's personalize your content