Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile. Replace popups with smaller banner ads, or exit-intent popups.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Ambal's Amusings

FEBRUARY 15, 2010

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Think beyond banner ads; your users are already blocking them out!

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Anyword

NOVEMBER 7, 2018

For most, the primary objective is driving traffic back to the site, where monetization takes the form of display ads. Choose native over display. Some marketers may worry that advertising may be a turn-off for subscribers because they’re sensitive to pop-ups and other intrusive ads on their social feeds and even on websites.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

Adobe Experience Cloud Blog

APRIL 9, 2014

Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. The Ad Tech World. Enter the Marketo and Acxiom Partnership. The solution addresses both acquiring new customers, as well and more deeply engaging with existing customers.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ads 48

Adobe Experience Cloud Blog

MARCH 29, 2013

by Dayna Rothman Mani Iyer is CEO of Kwanzoo, a cloud-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). of your prospects do not click through your banner ads to come to your website.

Demand 48

Demand Top of Funnel Media Banners 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Replace static ads with viral pay-per-click (PPC) displays. Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc. What’s not to like about that?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48