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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Table of Contents: What Is Mobile Ad Network? Five Benefits of Mobile Ad Networks. Mobile Ad Network Pricing Models. Types of Mobile Ads.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. LinkedIn Ads.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is an Ad ID (Advertising ID)?

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. For example, Outbrain is creating totally new content-based modules that will replace the traditional banner ad. Can brands create stories people love?

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.