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Where Is Content Headed?

Marketing Insider Group

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. or more of banner ads are ignored. This is why marketing is hard. This is why most marketing is highly ineffective.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Now, with a new Social Retargeting offering from Bizo, you can buy banner ads targeted only to people that click on content you share, even when it isn’t your content. There is nothing social about this!

Insiders

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Measure Your Way to Lead Nurturing Success

The Point

implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales. Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In particular, they recommended instituting a structured program of emails designed to respond immediately to new leads, a function that previously was the sole responsibility of Sungard AS’ telemarketing team. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

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How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! 86% of us skip TV ads - Tweet This! or more of banner ads receive no clicks - Tweet This! Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This!

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

I often say that so-called “Telemarketing Companies” don’t get invited to the client Christmas party while the advertising agency does. Note that I am a big fan of ABM, it is just much bigger than presenting banner ads based on IP addresses.

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The Battle For Customer Attention

Marketing Insider Group

This is causing a decrease in the ROI of outbound campaigns like direct mail, telemarketing, email and banner ads. Marketers have spent more and more time and effort chasing an audience that is increasingly rejecting marketing messages. The answer to all this is Content!