chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 61

Verticals Marketing Management Touchpoints Amazon 61

Sprout Social

MARCH 20, 2023

Reels account for almost 20% of the time people spend on Instagram. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy.

Buy 114

Buy Video Marketing Template Social Media 114

The ABM Agency

AUGUST 30, 2020

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. Without engaging content, your spend won’t be as efficient and your ROI starts to plummet. Turn it into a YouTube video, IGTV, and Instagram Stories. Turn it into a blog post or YouTube videos.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Sprout Social

MAY 6, 2021

This will limit the time that you can spend recording your video. And for smaller businesses, you often simply don’t have the bandwidth to create different content for each platform. Thus, repurposing your bite-sized vertical videos is the best way to stretch the value of each piece of content. Create educational content.

Video Marketing 131

Video Marketing Bandwidth Education Social Media 131

Sprout Social

MARCH 8, 2023

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Lightens the workload It may come as no surprise that bandwidth is the number one struggle for social media teams, according to the Sprout Social Index™.

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

Convert

SEPTEMBER 16, 2022

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hinge Marketing

OCTOBER 16, 2013

Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. Now you can spend time getting to know them. Know your bandwidth. YouTube tends to be the best channel for video. This is understandable to a degree.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48