chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 61

Verticals Marketing Management Touchpoints Amazon 61

Outreach

SEPTEMBER 9, 2021

While you might have a broad understanding of a specific vertical, it is essential to learn the nuances, unique terms, and competitive landscape, too. Read blog posts, watch YouTube videos from reliable sources and companies, and follow industry experts to get a more comprehensive understanding of your client’s business.

Planning 98

Planning Bandwidth Verticals B2B Sales 98

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 112

Buy Video Marketing Template Social Media 112

The ABM Agency

AUGUST 30, 2020

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. Turn it into a YouTube video, IGTV, and Instagram Stories. Turn it into a blog post or YouTube videos. Just upload the audio file with a branded background on your YouTube page.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Sprout Social

MAY 6, 2021

And for smaller businesses, you often simply don’t have the bandwidth to create different content for each platform. Thus, repurposing your bite-sized vertical videos is the best way to stretch the value of each piece of content. Create educational content.

Video Marketing 130

Video Marketing Bandwidth Education Social Media 130

Sprout Social

MARCH 8, 2023

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Lightens the workload It may come as no surprise that bandwidth is the number one struggle for social media teams, according to the Sprout Social Index™.

Video Marketing 89

Video Marketing Content Thought Leadership Social Media 89

Convert

SEPTEMBER 16, 2022

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52