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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. And not robot writing. Oh, hang on. Isn’t that. ?

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At Visionary Companies, Storytelling Runs Deep

Content Standard

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. It is not only an excellent book about an often overlooked aspect of content marketing, but the book itself is a great example to help anyone write an excellent how-to book.

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14 Inbound Marketing Myths Nonprofits Should Stop Believing

Hubspot

5) "I have nothing to write about on a blog.". Start thinking about yourself as a storyteller, not just an advocate, and start a blog -- you''ll be amazed how good you can get in such a short time. Learn what you can about inbound marketing and develop a plan for your organization and present it.

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How thought leadership unlocks PR magic to energize content marketing

nDash

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Good thinking and good writing mark the price of entry. . Who will write this stuff? Which is why….