Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. We've got a feeling it'll help. Don't have personas yet?

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Does data on professional services buyers support investing in an inbound content marketing program? Is it an outdated approach?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Outreach

JUNE 2, 2020

Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. The agency also created branded skins for all the pre-recorded sessions. What resources could their team provide to support us on the build and execution of the event? Week of Support. What are the SLAs?

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Metadata

SEPTEMBER 28, 2022

In fact, they’re still shining—and our state of B2B social media advertising report proves that. There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. Let’s be real: even a 15-second video ad requires a ton of resources.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Sprout Social

OCTOBER 30, 2020

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role. Let’s dive in.

Social Media 98

Social Media Top of Funnel Paid Social Agency Enterprise Management 98

Lead Forensics

APRIL 8, 2024

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 46% of B2B companies. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 41% of B2B companies. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Salesforce Marketing Cloud

NOVEMBER 17, 2023

This means online, offline, and, increasingly, in spaces like messaging apps, voice platforms like Amazon’s Alexa, or on social media. This is what creates a seamless customer experience, whether a shopper visits your website, mobile app, social media, or anywhere else.

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

Huptech Web

JULY 7, 2022

You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Many reputed eCommerce Development Companies also find this step extremely important for scaling their client’s business to the next level. Online tools like SEMrush, M.O.Z.,

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

TrustRadius Marketing

SEPTEMBER 5, 2018

You can save a lot of your budget upfront by taking the time to negotiate for a sweet deal from your venue management company. Organic Social Media – Whether you are launching a B2B or B2C event, organic social can prove a viable way of spreading the word. Maybe you’ve turned to an event staffing agency.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Hubspot

MAY 3, 2019

It felt good to understand a critical part of my company and learn how to use it to make better business decisions. Assets are everything that your company owns — tangible and intangible. These expenses aren’t typically affected by company sales or market trends. A fiscal year is the time period a company uses for accounting.

Work Management 76

Work Management Marketing Management Budget Programs POS 76