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How marketing automation empowers your team, and whole org

Sprout Social

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. And that bandwidth is only getting thinner. What is marketing automation?

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity. Acquiring Data.

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Launching a Partner Program: Why, What, and How

Adobe Experience Cloud Blog

Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Technology partners are an integral part of the software world. To create a successful program, the partnership must be a win/win for both your company and your partners.

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9 Reasons to Make a Software Purchase in December

Adobe Experience Cloud Blog

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. ” Your bandwidth opens up. Cash is king.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

YouTube provides unlimited bandwidth and file size, although you can only upload videos that are shorter than 15 minutes (unless you’re a partner). There is an additional charge of 33 cents per gigabyte if you go over your monthly bandwidth of 2oo GBs. This is a great option for influencers that already have a large following.

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How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Technology that was only recently regarded as “email software” is now becoming a vital component of a company’s sales and marketing infrastructure. Increase the efficiency and bandwidth of inside sales without adding headcount. Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo.

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How To Use Marketing Automation To Drive Product Upsells

SmartBug Media

It's understandable, given that most bandwidth at this stage typically is focused on providing best solution and service—but it's not what's best for your business or, in many cases, your client. Let's pretend you're an education software company with different service offerings for elementary schools, middle schools, and high schools.