Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

DECEMBER 22, 2011

While many B2C connections are made during this month, B2B marketing professionals are challenged to get their content noticed, since the bottom line is their target audience doesn’t have the time, bandwidth or desire to pay attention. Here are five suggestions to create break through information to get your marketing content read and used.

B2B Marketing 48

B2B Marketing B2B Bandwidth Barriers 48

Sprout Social

APRIL 24, 2023

It’s a race no one can afford to lose, especially now that social media customer service has pushed 1:1 business-consumer interactions into center stage. Thanks to social, your audience can get a feel for what it would be like to shop with your brand without ever making it to checkout. What is customer service efficiency?

Efficiency 99

Efficiency Ideal Customer Profiles Service Customer Satisfaction 99

Launch Marketing

MAY 4, 2022

But, with busy schedules and limited bandwidth, it can be a challenge to sit down and churn out multiple original blogs, especially when it’s difficult to think of new ideas for blog topics. Reveal Best Practices, Tips and Tricks. Some of the most useful and practical information comes in the form of tips, tricks and best practices.

B2B Marketing 116

B2B Marketing Content Marketing B2B FAQ 116

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What Are Some Video Landing Page Best Practices? Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.”

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Content and Social Are in This Together.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 1, 2017

Will your videos be optimized for social media ? 56% of videos produced in the last year were under 2 minutes long, and while websites and social media were the most common places to share video content, that doesn’t mean the same video fits for different mediums. Building Out a Complete Strategy.

Video Marketing 134

Video Marketing Marketing & Strategy Ad Exchange Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Marketing managers plan campaigns, content, product launches, promotions, and events to capture the attention of busy buyers, but this also routinely stretches their team’s bandwidth. If you don’t brace yourself for these foreseeable floods, your team will drown in a sea of work and the quality will suffer.

Planning 134

Planning Work Management B2B Marketing Tips 134

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

Marketo 48

Marketo Class CMO Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2018

Steve Bookbinder, CEO of DM Training , recommends always researching prospects before writing, especially on social media. Takeaway : Encourage reps to study prospects’ social media to mimic their tone and style. Bandwidth’ with capacity or time. Read them, mimic them, and write to them. Let’s talk.”.

Demand Generation Agencies 134

Demand Generation Agencies Paid Search Agency Template Bandwidth 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. Prepare and Go Live.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Launch Marketing

JUNE 14, 2018

Even if you hire one or two in-house marketing team members, it’s unlikely that they will have the broad skills and bandwidth to tackle every marketing need your company identifies. By hiring them, you’ll be able to access the bandwidth and knowledge base of a much larger team without the hefty salary price tag.

B2B Marketing 63

B2B Marketing Paid Search Agency Planning B2B 63

TrustRadius Marketing

SEPTEMBER 5, 2018

While there is no single best approach for crafting an event marketing plan, there are some general best practices that cut across event type and industry. Modern day marketing is hard to imagine without marketing automation platforms like HubSpot , Marketo , and MailChimp. They definitely do.). How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. Contents 1.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. Eric : I don’t know if you saw the new homepage that Marketo launched.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

NOVEMBER 12, 2012

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. We would love to hear!

Tips 48

Tips Marketo B2B Thought Leadership Bandwidth 48

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

It was a rhetorical question – everyone wishes that they had more budget, or more content writers, or bigger bandwidth in general. As Marketo CIO Greg Higham recently pointed out , your team’s passion for their company and fluency with social media can make them ideal evangelists for your brand. Content Marketing'

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Content 48

Vidyard

JULY 31, 2020

What Are Some Video Landing Page Best Practices? Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Marketo: How to add a video to a free-form landing page or embed a Vidyard video on a Marketo landing page. Avoid Autoplay 4.4

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Even when compared to 27 other content marketing tactics, including mobile apps, podcasts, and social media, infographics still saw the biggest rise in usage by marketers. We’re big believers in segmentation , and the study’s findings definitely support the practice. This year, that percentage rose to 51%. Content Marketing'

Content Marketing 48

Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. At Marketo, we post to our company blog every single business day – usually, that means five times a week.

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48

Vidyard

MARCH 8, 2021

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. Contents 1.

Paid Content 65

Paid Content Social Media Video Marketing Media 65